Is the cat going up or down the stairs? New York Business Journal. Conway thought the reporter was exaggerating, saying, "I didn't appreciate the full extent of what was about to happen. About a week before the wedding of couple Grace and Keir Johnston of Colonsay , Scotland, the bride's mother, Cecilia Bleasdale, took a photograph of a dress she planned to wear to the wedding and sent it to her daughter. Retrieved from " https:
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Will the owner of this dress please solve the mystery? Everywhere you look, people seem to be debating an all-important question that has taken over Twitter and the Internet: Some see white and gold. Others see blue and black. There's no middle ground. The Great Dress Debate of began when a woman posted a picture of the polarizing garment to Tumblr and asked for help in identifying its colors.
The dispute quickly spread Thursday night to Twitter, where people split into two camps: Novak bjnovak February 27, Even Philadelphia police weighed in, tweeting: This dress to stop appearing in our feed Even though we'd look simply ravishing in it BlueAndBlack.
By Friday, everyone seemed to have an opinion on TheDress. Now, before you get in a fistfight and turn someone's arm black and blue , let's settle the crucial question: The dress is black and blue. The company that makes it has confirmed its color scheme. We can blame the Internet for trolling our collective retinas.
But science plays a role as well. The cones and your brain mix those colors to make other colors. More optical illusions like UporDown. On the day of the wedding, Ceitlin McNeill, a friend of the bride and groom and a member of the Scottish folk music group Canach, performed with her band at the wedding on Colonsay. Even after seeing that the dress was "obviously blue and black" in real life,  the musicians remained preoccupied by the photograph; they said they almost failed to make it on stage because they were caught up discussing the dress.
A few days later, on 26 February, McNeill reposted the image to her blog on Tumblr and posed the same question to her followers, which led to further public discussion surrounding the image. Cates Holderness, who runs the Tumblr page for Buzzfeed at the site's New York offices, noted a message from McNeill asking for the site's help in resolving the colour dispute of the dress. At the time she dismissed it, but then checked the page near the end of her workday and saw that it had received around 5, notes in that time, which she said "is insanely viral [for Tumblr]".
Tom Christ, Tumblr's director of data, said at its peak the page was getting 14, views a second or , views per minute , well over the normal rates for content on the site. By later that night, the number of total notes had increased tenfold. Holderness showed the picture to other members of the site's social media team, who immediately began arguing about the dress's colours among themselves. After creating a simple poll for users of the site, she left work and took the subway back to her Brooklyn home.
When she got off the train and checked her phone, it was overwhelmed by the messages on various sites. I thought somebody had died, maybe. I didn't know what was going on.
The viral image became a worldwide Internet meme across social media. On Twitter, users created the hashtags " whiteandgold," " blueandblack," and " dressgate" to discuss their opinions on what the colour of the dress was, and theories surrounding their arguments. Before they hung up, Rogers warned him, "your tomorrow will not be the same". Conway thought the reporter was exaggerating, saying, "I didn't appreciate the full extent of what was about to happen.
Meanwhile, when Conway woke up the next morning, his inbox had so many emails about the dress that at first, he thought his email had been hacked, until he saw that the bulk were interview requests from major media organisations. Celebrities with larger Twitter followings began to weigh in overnight.
Taylor Swift 's tweet—which described how while she saw it as blue and black, the whole thing left her "confused and scared"—was retweeted , times and liked , times.
Lady Gaga described the dress as " periwinkle and sand," while David Duchovny called it teal. Other celebrities, including Ellen DeGeneres and Ariana Grande , mentioned the dress on social media without mentioning specific colours.
In the UK, where the phenomenon had begun, Ian Johnson, creative manager for dress manufacturer Roman Originals, learned of the controversy from his Facebook news feed that morning.
I just laughed and told the wife that I'd better get to work," he said. Businesses that had nothing to do with the dress, or even the clothing industry , devoted social media attention to the phenomenon. Adobe retweeted another Twitter user who had used some of the company's apps to isolate the dress's colours. Jenna Bromberg, senior digital brand manager for Pizza Hut , saw the dress as white and gold and quickly sent out a tweet with a picture of pizza noting that it, too, was the same colours.
Do called it "literally a tweet heard around the world". Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue,  and by 1 March, the original BuzzFeed article had received over 37 million views.
The dress itself was confirmed as a royal blue "Lace Bodycon Dress" from the retailer Roman Originals, which was actually blue-and-black in colour;   although available in three other colours red, pink, and ivory, each with black lace , a white and gold version was not available at the time. The day after McNeil's post, Roman Originals' website experienced a major surge in traffic; a representative of the retailer stated that "we sold out of the dress in the first 30 minutes of our business day and after restocking it, it's become phenomenal".
By 1 March, over two-thirds of BuzzFeed users polled responded that the dress was white and gold. There is currently no consensus on the precise perceptual mechanisms that explain why the dress elicits such apparently stable, discordant and bimodal color perceptual distributions within groups of viewers,  though the distributions themselves have been confirmed and characterized in controlled experiments described below.
There are currently no synthetic stimuli that have been constructed to replicate the effect in the remarkably clear way the original image does. Neuroscientists Bevil Conway and Jay Neitz believe that the differences in opinions are a result of how the human brain perceives colour , and chromatic adaptation. Conway believes that it has a connection to how the brain processes the various hues of a daylight sky: Our visual system is supposed to throw away information about the illuminant and extract information about the actual reflectance Similar theories have been expounded by the University of Liverpool 's Paul Knox, who stated that what the brain interprets as colour may be affected by the device the photograph is viewed on, or the viewer's own expectations.
Neuroscientist and psychologist Pascal Wallisch states that while inherently ambiguous stimuli have been known to vision science for many years, this is the first such stimulus in the colour domain that was brought to the attention of science by social media. He attributes differential perceptions to differences in illumination and fabric priors, but also notes that the stimulus is highly unusual insofar as the perception of most people does not switch. If it does, it does so only on very long time scales, which is highly unusual for bistable stimuli, so perceptual learning might be at play.
Smith compared the phenomenon with Ludwig Wittgenstein and the rabbit—duck illusion. The Journal of Vision , a scientific journal about vision research, announced in March that a special issue about the dress would be published with the title A Dress Rehearsal for Vision Science. Scientific work is ongoing. Women and older people disproportionately saw the dress as white and gold. The researchers further found that if the dress was shown in artificial yellow-coloured lighting almost all respondents saw the dress as black and blue, while they saw it as white and gold if the simulated lighting had a blue bias.
A study carried out by Schlaffke et al. These areas are thought to be critical in higher cognition activities. The dress effectively captured the collective attention of online networks; in South Africa , the Salvation Army has attempted to re-direct some of this mass awareness towards the issue of domestic violence.
As the original authors of the photograph that sparked the viral phenomenon, Bleasdale and her partner Paul Jinks later expressed frustration and regret over being "completely left out from the story", including their lack of control over the story, the omission of their role in the discovery, and the commercial use of the photograph. The dress was included on multiple year-end lists of notable internet memes in From Wikipedia, the free encyclopedia.
Redirected from The dress viral phenomenon. For other uses, see The Dress. The most interesting thing to me, is that it traveled. It went from New York media circle-jerk Twitter to international.
Even WIRED's own photo team—driven briefly into existential spasms of despair by how many of them saw a white-and-gold dress—eventually came around to the contextual, color-constancy explanation. The dress itself was confirmed as a royal blue "Lace Bodycon Dress" from the retailer Roman Originals, which was actually blue-and-black in colour; although available in three other colours (red, pink, and ivory, each with black lace), a white and gold version was not available at the teraisompcz8d.gaal: Lace. Feb 26, · Choose your answer wisely.